Photo by Lorenzo Dalbosco

Spring / Summer '14

'It's my party!'

Look 1

‘“I wanna be a MOVIE STAR!”’

Natural Platinum Blonde mega-wig with movie-star curls, quilted cute stuff and inflatable bow.

Look 2

‘“I wanna be a PRINCESS!”’

Candy Pink buckram princess hat with vinyl splats, rainbow train and nail-art veil.

Look 3

‘Thundercrack!’

Baby Pink micro-bowler shown with Look 3a: Gorilla balaclava with make-up trial.

Look 4

‘Rainbow Princess’

Rainbow plastic ‘Princess’ band.

Look 5

‘Pucker Up’

Glitter and nail-art lipstick on black leather band with Swarovski veil.

Look 6

‘“I wanna be a GROWN-UP!”’

Hand embroidered make-up trial on tulle veil.

Look 7

‘Yehrin’

Cyclamen Pink mini ultra-bowler with vinyl splat.

Look 8

‘“Ugh, tomorrow i’m gonna wake up feeling cheap…”’

Mint Green party hat with vinyl splats and marabou pom-pom.

Look 9

‘Elva’

Violet mini ultra-bowler with trolls.

Look 10

‘Lizzie’

Jade sinamay coolie with Sunflower Yellow florals.

Look 11

‘Jess’

Lilac sinamay wide-brimmed hat with pink and lilac florals.

Look 12

‘Holly’

Tomato Red bao straw trilby.

Look 13

Jade straw beret with florals and Swarovski veil.

Look 14

‘Miel’

Grass green straw boater with Guava Pink petersham trim.

Look 15

‘Tui’

Lavender beret with pink and lilac orchids.

Look 16

‘かわいい’

Lilac ostrich beret with beady eyes.

Look 17

‘“Catch me if you caaaaan!”’

Royal Purple straw teardrop with nail-art and Swarovski veil.

Look 18

‘Hannah’

Lilac kreutz feather beret.

Look 19

‘“Be Mine”’

Pink orchid band.

Look 20

‘“You’re cute!”’

Turquoise bao straw with royal purple veil and pink satin micro-bows.

Look 21

‘“Kiss me!”’

Candy Pink tulle veil with Swarovski heart.

Look 22

‘Anna’

Troll bunches on metallic lilac leather band.

Look 23

‘Rainbow Wave’

Rainbow bunches with skrunchies.

Look 24

‘Fred’

Lilac metallic leather beret with rainbow ‘fro stallion in pearl necklace.

Look 25

Candy Pink and gold unicorn stallion on black leather band with Swarovski veil.

Look 26

‘👑😈💅’

Multi pom-pom on Grass Green suede band.

Look 27

‘Yes, Sir!’

Candy Pink plastic ‘tash on black tulle veil.

Look 28

Multi marabou feather pom-poms on metallic leather band.

Look 29

‘Shiho’

Double marabou feather pom-poms on lilac metallic leather band.

Look 30

‘Aghhhhhh!’

Monster mashup on black satin band.

Look 31

Cyclamen Pink straw beret with satin bow.

Look 32

Lilac satin bow on band.

Look 33

‘Blow Me 🆙’

Inflatable pink plastic bow on black satin band.

Look 34

‘Cuddles’

Blonde mirco ‘fros on black leather band.

Look 35

‘Rainbow Warrior’

Candy Pink stegosaurus with rainbow glitter flanges on Kingfisher Blue baseball cap.

Look 36

‘Blue Bear’

Royal Blue bear ears on Leaf Green suede band with Sunflower Yellow veil and cute button nose.

Look 37

Lilac flowers on black satin band.

Look 38

‘“Over Here, Lads!”’

Plastic glitter soldiers on metallic lilac leather band.

Look 39

‘Frou-Frou’

Blonde top-knot with pink micro-bow on black satin band.

Look 40

‘Over The Top’

Glitter soldiers on Leaf Green baseball cap.

Look 41

Multi-colour ‘googlie-eye’ veil on Tangerine baseball cap.

Look 42

Candy Pink and gold unicorn foal stalked by a soldier on an Imperial Purple baseball cap.

Look 43

‘Eeeeeeee!!!!!’

Baby Pink baseball cap with slashed and wired bow.

Look 44

‘“Save Me!”’

Black baseball cap with enraged gorilla and troll.

Look 45

‘Bear Blue’

Kingfisher Blue baseball cap with slashed and wired ears.

Look 46

‘OMG’

Strawberry Red baseball cap with Sea Green pom-poms and plastic eyes.

Look 47

‘Foxy’

Tangerine baseball cap with slashed and wired ears.

Look 48

Baby Pink baseball cap with rainbow plastic ‘Princess. Shown with Look 48a: pink nail-art veil.

Look 49

‘“Wow!”’

Nail-art hyper-cherries.

Look 50

‘Polly’

Nail-art mini-beret.

Look 51

‘“Scrummy!!”’

Cute cup-cakes on metallic lilac leather band with turquoise nail-art veil.

Look 52

‘“It’s MY Party!”’

Swarovski encrusted strawberry cake and crystal veil.

Look 53

‘“Eeeeew!”’

Splattered black tulle veil.

Look 54

‘Twinkle’

Black bao straw teardrop with rainbow veil in Swarovski crystal.

Look 55

‘“Wha-?!”’

Plastic eyes on band.

Look 56

‘“Wha? Me?!”’

Plastic eyes on band.

Look 57

‘“WTF!”’

Plastic eyes on band.

Look 58

‘“Eeeeek!”’

Plastic eyes on band.

Look 59

Plastic ears on band.

Look 60

Plastic ears on band.

Look 61

‘#cute’

Plastic ears on band.

Look 62

‘#supercute’

Plastic ears on band.

Look 63

Plastic ears on band.

Look 64

Black straw beret with rainbow nail-art veil.

Look 65

Black satin band with rainbow nail-art veil.

Look 66

Black satin band with rainbow pearl veil.

Credits

Concept: Piers Atkinson
Photography: Lorenzo Dalbosco at The Book Agency
Stylist: Kim Howells at The Book Agency
Model: Yehrin Tong
Stylist’s Assistant: Chelsey Clarke
Brand Consultancy: Kim Howells
Illustrations & CAD: Elva Rodriguez
Embroidery: Rosemary Beard
Wigs & Hairpieces: Tamara Walsh
Sticker Art and Gifs: Hannah Grunden
Animated Film by Elva Rodriguez

Studio

Jessica Broas: millinery & production manager / Holly Kennedy: millinery & studio manager
Philip Dunn: studio & design, Lizzie McQuade: millinery
 and the team: Emma Aichison, Athanasia Amvrosiou, Tibo Bechu, Jamie Briggs, Vicki Chen
Francisco Rico Campos, Sunmin Lee, Franky Mang and Sally-Sarah Titterington with Michelle Clement, Charles Garcin
Sky Richardson, Sandra Sheer, Tori Single, Michelle Warren and Tui & Miel

With thanks to Ella, Ash & Ebi at Ella Dror PR / Stephen Jones / the BFC & The London ShowRooms
Bob & Gill at Tamatec / Imagine Inflatables / Artistic Spaces / Dongguan Shuntong Color Printing
Inky Hsieh for weaving the web

‘Oh, Judy and Johnny just walked through that door,
Like a Queen with her King.
Oh what a birthday surprise,
Judy’s wearin’ his ring!’ 
“It’s My Party” by John Gluck, Wally Gold and Herb Weiner